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andrea Ferguson

I believe we all have our own unique purpose to fulfill in this lifetime that feels deeply rewarding and inspiring. It may not be big, bold or even career-related, it simply calls you and lights you up from within and makes the world better in some way.

But like many people, I spent much of my life chasing and achieving goals, hustling hard, pushing, and striving to get ahead. I continuously sought to maximize my potential, to perform my best and to create something meaningful.

I am a life-long learner and achiever with a science degree in Dietetics from UBC and over 17 years of experience in the wellness industry, including roles as a Fitness Instructor, Personal Trainer, Nutritionist, and Life Coach. I’ve built and sold a successful fitness studio, created several year-long coaching programs, dozens of workshops, and retreats, and developed my own holistic, trauma-informed coaching method.

My journey of relentless hustle and achievement led to burnout. This impacted my wellbeing, my relationships and I constantly felt like I was bumping up against some invisible ceiling. My greatest strengths that allowed me to make things happen have also been my greatest weakness.

THROUGH BURNOUT, EXHAUSTION AND THE FALLOUT THAT FOLLOWED

it prompted a pivotal shift because I knew I needed a whole new approach to life, my relationships and business.

I didn’t realize it at the time, but the journey I was about to embark on was going to dramatically change my life in ways I couldn’t imagine or predict and would ultimately form the foundation of my Coaching Method.

I began turning my focus inward, stopped seeking to fulfill myself from the outside and learned how to fulfill myself from within by clearing what was in the way of truly listening to and following my inner guidance. After decades of living in hustle mode, this took work, practice, time and holistic support.

It was well worth it! I learned to…

  • Let go of what I thought I should want and who I thought I should be, based on outside influences, even when it felt terrifying and like everything was at stake.
  • Release myself from the never-ending pressure I felt, and to stop trying to keep it all together.
  • Stop feeling responsible for everyone and everything, and became skilled at setting loving boundaries to have healthier relationships and space to take care of my own wellbeing. This required me to sell the business I poured my heart and soul into and thought was my “dream” biz!
  • How to design and live a life (and business) that I love, that is meaningful and purpose-filled and has plenty of time and space for what matters most to me without constant hustling, striving or chasing.


Today, I lead a Life Coaching Academy, train coaches in the F.I.T. LIFE Method, and live a purposeful life marked by innovation, productivity, and joy without constant hustling. 

And as a result, 

I’M NO LONGER BUSY AND MOVING ALL THE TIME AND I ENJOY THIS GUILT FREE.

I spend my energy and my time very consciously and mindfully, it’s one of the greatest lessons I’ve learned. I find such joy and pleasure in seeing all the beautiful synchronicities and miracles that are happening all the time in life that you only see when you slow down enough to notice.

I SHOW UP BETTER IN MY RELATIONSHIPS WITH OTHERS, MY 2 KIDS, MY HUSBAND AND ESPECIALLY WITH MYSELF.

I am equipped to navigate my relationships so that they are more balanced, reciprocal and healthy now, allowing for deeper more authentic connections.

I CAN HANDLE LIFE’S OBSTACLES AND HIGH LEVELS OF UNCERTAINTY WITH GRACE AND EASE

I now know that my outer life conditions are simply a reflection of my inner world and tuning inward is the key to moving through challenges rather than attempting to get control of what’s outside of me. I have a level of faith, certainty and trust that life is happening for me and everything is working out in ways that are for my highest good, even when things don’t unfold according to my preferences or my plan.

GONE IS MY CONSTANT LOW GRADE ANXIETY.

Gone is the need to prove myself. Gone is that gnawing feeling inside that I couldn’t quite explain and could never quite quench, no matter what I achieved. I now understand how to keep my achiever hustle in check and use it productively.

My experiences have taught me the importance of living connected to my inner guidance, leading to true peace and freedom. I’m passionate about empowering others to live fulfilling lives aligned with their unique purpose.

Because when you expand into the fullest expression of who you came here to be you make the most of the precious life you’ve been gifted, and quite simply, this is your life purpose. You just have to clear what holds you back and become empowered to fully live it.